14 April 2021
Tourism New Zealand has announced that Hamilton Gardens has retained its Qualmark Gold status under the Sustainable Tourism Business criteria.
Qualmark looks to recognise businesses that are delivering a holistically sustainable experience. Businesses are awarded a Bronze, Silver or Gold award depending on their performance against the Sustainable Tourism Business criterion.
A Gold Award recognises the best sustainable tourism businesses in New Zealand, with the delivery of exceptional customer experiences an integral part of everything they do. The endorsement identifies those businesses leading the way in making the New Zealand tourism industry a world class sustainable visitor destination.
The Qualmark evaluation report of Hamilton Gardens stated that "Your award can be proudly displayed as evidence that Hamilton Gardens is committed to protecting our beautiful natural environment, enhancing connections with our local communities, whilst also delivering a quality, safe experience for all visitors."
The rating means the Gardens receives a high profile through Tourism New Zealand media channels. Qualmark helps deliver quality holiday experiences to visitors and the Qualmark logo is a sought-after visitor requirement.